Branching Together : Growing a Greener Tomorrow
The "Branching Together: Growing a Greener Tomorrow" campaign was created for Tree Canada, a national non-profit dedicated to planting and nurturing trees across Canada. This branding and campaign design project aimed to engage Canadians in hands-on tree-planting initiatives while promoting environmental education and sustainability. Targeting eco-conscious individuals, young families, and corporate partners, the campaign focused on enhancing green spaces, fostering biodiversity, and addressing climate change. Through research into Tree Canada’s mission and audience, the campaign incorporated community events, digital resources, and social media strategies to inspire collective action and build a culture of environmental stewardship.
From Vision to Growth: Crafting the Campaign
The creation of the campaign was a thoughtful and iterative process, beginning with early brainstorming and sketches to outline key visuals and messaging. Extensive research into Tree Canada’s mission and target audience informed the design, ensuring alignment with their values and goals. The project required experimentation to strike the right balance between educational content and engaging visuals. Feedback from the client emphasized the importance of accessibility and community-centered messaging, which led to revisions in the campaign’s tone and digital assets. These refinements resulted in a cohesive and impactful campaign that captured the essence of Tree Canada’s vision while encouraging nationwide participation.
Rooted in Success
The final campaign achieved a vibrant and engaging design that effectively communicated the mission to inspire community involvement and environmental action. I particularly loved how the campaign blended education with hands-on participation, creating a sense of unity and purpose. If I were to revisit this project, I might explore more interactive digital elements to deepen virtual engagement. However, I’m proud of the cohesive and impactful final outcome that resonated with the target audience and supported the campaign’s vision.
Growing a Greener Tomorrow.
The image gallery showcases the evolution of Tree Canada's campaign, featuring visuals, colours, and typography tailored for social media and banners. Each piece reflects a thoughtful approach to inspiring environmental action and community engagement online and off.
Image Gallery
The image gallery for Tree Canada's campaign highlights the evolution of the design process, showcasing key elements like visuals, color palette, and typography. Each piece embodies a balance of creativity and purpose, reflecting a thoughtful and collaborative approach to crafting a campaign that inspires environmental action and community engagement.
